This month our focus falls on video production company Second Draft, who are members of The Enterprise Place, based on the fourth floor of Hope Street Xchange. Having earned their stripes working in TV, Mark Stuart Bell and Glen Colledge of Second Draft wanted to take those same exacting standards and documentary sensibilities to the commercial world, creating promotional work that is smart and engaging and makes a meaningful impact with their client’s audience.
Second Draft realised that video is fast becoming one of the must-have marketing tools for businesses big and small, and so use their past experience to offer clients thorough research and professional know how, along with cinematic style, for an affordable price.
With a little creativity and smart planning, they use lean and intelligent production methods to make a number of additional snapshot videos and clips, alongside the primary commissioned film, which clients can use as content marketing on social media.
Mark Bell said, “We can be filming with a business for a few hours to make a single 3 minute video. So it makes sense to us to use any additional unused, footage wisely to create extra content!”
And who doesn’t like getting extra, good quality work, at no additional cost?!
“During our careers we’ve filmed all around the UK, as well as in Sweden, Tonga and the Falkland Islands, and produced work for the BBC, NHS and global brands like Blaupunkt. But we have chosen to make Sunderland our company’s home – there’s a thriving and friendly business community, a cracking coastline and stunning office space like Hope St Xchange.
“Hope St Xchange is a stunning building, and I can’t help but smile every time I walk in to its bright and colourful foyer. There’s a prime city centre location, close by to a multi-million pound redevelopment, but it’s the small details and touches that sets this building apart – from the smartly designed kitchens and bathrooms to the rustic beams and brickwork in the refurbished side. It’s the perfect place for a start up to grow up!”
They recently created a stunning video ‘Summer is Here‘ which showcases the glorious Sunderland coastline and has had the North East buzzing! We’re thrilled to have them as tenants!